Search
Close this search box.

Consider the of course effect

In chasing the “wow effect”, many businesses overlook the “of course effect”.

The of course effect is what makes it a no-brainer to choose your product. It’s what makes people wonder why no one else had that idea before.

The of course effect makes people get accustomed to a product so quickly that they would miss it after the first use should someone dare to take it away from them.

The central locking system on cars was an of course effect. The skip intro button on Netflix was an of course effect. The double click to zoom on iPhones was an of course effect.

Of course effects are way stronger than wow effects.

What’s the of course effect in your offering?

Get Daily Insights on The Art of Communicating for Free

Read More

No weaknesses

Pretending to have no weaknesses is a rookie move. In the professional world, we respect businesses that recognize their limits and embrace them. B.B. King,

Read »

Can an ugly site work?

Amazon has a pretty ugly site. It’s overloaded and cluttered. There are hundreds of places to click with several competing calls to action. In design

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.