Clear vs. clever

Clear beats clever almost every time.

So, it’s tempting to conclude:
Don’t be clever, be clear!

I think you shouldn’t.

Because, of course, clear plus clever beats both.

Be clever and clear!

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The PATH to Strategic Impact

That’s what they tell us: Stand out! And so we see more and more people tell their story bigger, faster, and louder. Brighter colours. Fancier

A simple truth: If you care for what you do, there’s always going to be more interesting things to say than you’ve got time to

In his biography, Larry Ellison recalls a conversation he had with Bill Gates on the phone that left him stunned: “I didn’t agree with him