When you ask your customer to “buy now”, what are you actually asking for?
- Money?
- Commitment?
- The beginning of a relationship?
- A favor?
- Gratitude?
- Excitement?
- “I don’t ask! Either they buy or not!”?
- Trust?
- …
It’s a good exercise to get clarity about it and clearly state it. Then listen to your gut. Then look at your offer again.
What do you feel? What do you see?
