When you ask your customer to “buy now”, what are you actually asking for?
It’s a good exercise to get clarity about it and clearly state it. Then listen to your gut. Then look at your offer again.
What do you feel? What do you see?
Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
It’s very unlikely that people simply don’t care.Surprisingly often, it just doesn’t fit the way their day works. Your team’s everyday probably looks like this:
There’s a tipping point in the journey of preparing a speech. It’s that electric instant when heart, gut, and mind synchronize, and you’re swept up
