“Buy now”

When you ask your customer to “buy now”, what are you actually asking for?

  • Money?
  • Commitment?
  • The beginning of a relationship?
  • A favor?
  • Gratitude?
  • Excitement?
  • “I don’t ask! Either they buy or not!”?
  • Trust?

It’s a good exercise to get clarity about it and clearly state it. Then listen to your gut. Then look at your offer again.

What do you feel? What do you see?

Check out my new book
The PATH to Strategic Impact

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