The 2nd priority

… is the reason why we don’t accomplish our 1st priority.

Get a good price and get the deal at all cost. Grow your business and spend more time with the family. Few production errors and the cheapest product.

As soon as we have a 2nd priority, the 1st priority isn’t a priority any more. It’s become one of two (or more) constraints. The more constraints we have, the more likely it is that we have to compromise on any of these constraints.

The same is true in communication. As soon as you have two (or more) goals for your presentation, for your meeting, for your speech, you’ll probably have to compromise on either.

Let’s say it straight: The 2nd priority is the reason we don’t go full steam on our 1st priority. Better to focus on one priority and handle any other constraints as exactly that: constraints.

Get Daily Insights on The Art of Communicating for Free

Read More

Different answers

If you asked every member on your team where they think you’re headed, how many different answers would you get? When was the last time

Read »

What customers want

Many failed products are built on what the makers think people should want. Successful products deliver on what people actually want or need (if not

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.