Brutal honesty

Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy?

If not, then why not?

The best way to find out whether your product is breathtakingly good, is to tell a brutally honest story about it (even if it’s just to yourself). Then, observe what happens.

The best products are those which people fall in love with even more after they’ve been told the complete truth.

Get Daily Insights on The Art of Communicating for Free

Read More

Jenny’s drowning startup

Jenny’s heart was all in on her startup, a novel app that aimed to revolutionize online learning. But months post-launch, the expected user growth was

Read »

Playing around

When you’re testing a new approach, are you really testing it or are you just playing around? When we play around, we don’t expect to

Read »

The better deal

I’ve seen many pitches end in frustration as a result of begging for a yes. Sometimes that works. But often it doesn’t. The thing is:

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.