Close this search box.

Brutal honesty

Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy?

If not, then why not?

The best way to find out whether your product is breathtakingly good, is to tell a brutally honest story about it (even if it’s just to yourself). Then, observe what happens.

The best products are those which people fall in love with even more after they’ve been told the complete truth.

Get Daily Insights on The Art of Communicating for Free

Read More

Persuading people

The moment you try to persuade your customer you essentially admit that … i) either you don’t fully understand what really matters to them orii)

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.