Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy?
If not, then why not?
The best way to find out whether your product is breathtakingly good, is to tell a brutally honest story about it (even if it’s just to yourself). Then, observe what happens.
The best products are those which people fall in love with even more after they’ve been told the complete truth.
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Bad newspapers lead with fake tension.Great newspapers lead with real tension.What’s the difference? Fake tension is created by holding information back.Real tension is created by
Tick all boxes that apply: □ listen carefully to every single word□ look the speaker up on LinkedIn□ catch up on this morning’s emails□ surf