Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy?
If not, then why not?
The best way to find out whether your product is breathtakingly good, is to tell a brutally honest story about it (even if it’s just to yourself). Then, observe what happens.
The best products are those which people fall in love with even more after they’ve been told the complete truth.
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This short film about Ezra Caldwell has got me thinking on so many layers. I highly encourage you to watch it: The Bike Maker Be
There’s no shortage of great products. Take almost any industry and we have enough of what it sells. We have no shortage of great yoghurt
Hidden within every “yes”, there’s an implicit “no”. Steve Jobs famously said that he was as proud of the things he hasn’t done as he
