WOW opens the mind.
AHA changes the mind.
So much advice on public speaking focuses on the WOW effect.
How to turn the spotlight onto yourself.
How to put on a great show.
How to dazzle your audience.
But do you want your audience to cheer for your great performance or for the brilliance of your idea?
If it’s the latter, then WOW will only get you half the way.
To get all the way, consider turning the spotlight around and onto your audience.
Sure, put on a great show if that’s your thing. But make your audience the star of the show.
And shine a bright light. Yet not to dazzle but to light your audience the path to a profound insight.
It’s so much more fun.
It’s so much more worthwhile.
Best of all, AHA moments tend to last longer than WOW moments.
What’s your take on this?
