Subscribe

A great show

WOW opens the mind.
AHA changes the mind.

So much advice on public speaking focuses on the WOW effect.

How to turn the spotlight onto yourself.
How to put on a great show.
How to dazzle your audience.

But do you want your audience to cheer for your great performance or for the brilliance of your idea?

If it’s the latter, then WOW will only get you half the way.

To get all the way, consider turning the spotlight around and onto your audience.

Sure, put on a great show if that’s your thing. But make your audience the star of the show.

And shine a bright light. Yet not to dazzle but to light your audience the path to a profound insight.

It’s so much more fun.
It’s so much more worthwhile.

Best of all, AHA moments tend to last longer than WOW moments.

What’s your take on this?

Check out my new book
The PATH to Strategic Impact

Get the free “In a nutshell” version

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Making bold promises

    Building credibility is actually easy: Mean what you say. Make promises you can keep; don’t make promises you can’t keep. While it’s obvious how the

    Read »

    How it started

    Ideas don’t speak for themselves.If no one makes them heard, they die—no matter how brilliant they are. My journey into the world of communication began

    Read »

    Beginning and end

    Every presentation starts at the beginning and stops at the end. Unless it doesn’t. Like most presentations. (Yours?) I mean, of course, every presentation starts

    Read »