Usually, the first idea is not the most creative. Nor the funniest. It’s not the most sophisticated. Nor the clearest.
But the second idea wouldn’t happen without the first.
Get that first idea out of your head. If it ain’t good, just move on and leave it behind.
A lot of marketing advice these days focuses around becoming unavoidable. Being so present in the market that people can’t avoid you because your messages
A fun game from impro theater is to tell a story in turns: Everyone’s allowed a single sentence. Then the other person continues, again only
A speech is one person talking to a crowd. Right? Yet, an interesting shift happens when you switch your thinking from “crowd” to “people”. When
