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Contrary to popular belief simplicity is not the opposite of complexity but the prerequisite.

It’s through simplicity that we open our audience’s minds for the complexity underneath.

It’s through simplicity that we make sense of the underlying complexity.

Simplicity is the interface that helps us access complexity. And it’s your job to craft that interface for your audience.

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The 2nd priority

… is the reason why we don’t accomplish our 1st priority. Get a good price and get the deal at all cost. Grow your business

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The fear of finishing

It likes to dress as perfectionism and it claims that things have to get just that tiny little bit better before you finish this. Or

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