Contrary to popular belief simplicity is not the opposite of complexity but the prerequisite.
It’s through simplicity that we open our audience’s minds for the complexity underneath.
It’s through simplicity that we make sense of the underlying complexity.
Simplicity is the interface that helps us access complexity. And it’s your job to craft that interface for your audience.
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What hard choice are you willing to make out loud? I’ve seen so many strategies fail because no one had that courage. No one dared
The default mode for presenting is this: “I’m going to tell you everything I know and when I’m done, you are going to be convinced.”
We watch movies to be entertained (mostly), but we don’t mind learning something in the process. We listen to a presentation to learn something (mostly),
