Simplicity

Contrary to popular belief simplicity is not the opposite of complexity but the prerequisite.

It’s through simplicity that we open our audience’s minds for the complexity underneath.

It’s through simplicity that we make sense of the underlying complexity.

Simplicity is the interface that helps us access complexity. And it’s your job to craft that interface for your audience.

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That’s a lot

But really is it? Or when you say “That’s not much!” how few are we talking about? The thing is that what’s a lot to

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