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Targeting your customers

What would happen if you stopped “targeting” your customers and started “serving” them?

The words we use to describe our work do matter.

What are yours?

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The Tipping Point

There’s a tipping point in the journey of preparing a speech. It’s that electric instant when heart, gut, and mind synchronize, and you’re swept up

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The Lucy approach

Charlie Brown knew it every time. Yet, next time he bought Lucy’s trick regardless. Every. Single. Time. It’s heartbreaking to see. We wanna shout: “Noooooooo!”

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If there was no fear …

If there was no fear, everyone would just be courageous enough to do anything. But there is fear. In real world, our actions have consequences. And

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