Targeting your customers

What would happen if you stopped “targeting” your customers and started “serving” them?

The words we use to describe our work do matter.

What are yours?

“What if we were only allowed to use environmentally friendly supply?” “What if we had to cut the price by half?” “What if we had

Werner Herzog on bad films: The bad films have taught me most about filmmaking. Seek out the negative definition. Sit in front of a film

A lot of doors open up when you are willing to settle with second best. Many of these doors never get within reach when you

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