A lot of doors open up when you are willing to settle with second best. Many of these doors never get within reach when you are unwilling to settle with anything less than perfect.
The art, of course, is in deciding what the areas are that you are never going to compromise.
When you have clarity about that, it’s a lot easier to see where second best is actually better than never opening the door.
Leaders who light the path find the words to capture where a team is going and why it’s going there. What they usually don’t do
The dark side of marketing is what I call “truth shaping”. It leads marketers to exaggerate the pros and hide the cons in order to
When you’re building a new product, the question “How is it different?” is mostly pointless. Because “different” can be hugely misleading as a metric. Business
