Settling with second best

A lot of doors open up when you are willing to settle with second best. Many of these doors never get within reach when you are unwilling to settle with anything less than perfect.

The art, of course, is in deciding what the areas are that you are never going to compromise.

When you have clarity about that, it’s a lot easier to see where second best is actually better than never opening the door.

Crack the clarity Code

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Guaranteed winners

There is no guarantee in sports. When Roger Federer entered the center court he could never be 100% certain to win the match. No matter

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Why me? Why now?

These are the two obvious questions that are too often overlooked in communication. I get that you are excited about your product. But why should

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Showing up as a human

Companies speak to target groups. Humans do not. And this makes all the difference between communication that builds a connection and one that doesn’t. In

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Dr. Michael Gerharz

Dr. Michael Gerharz

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