Everything that can be automated, will be automated

When you visit McDonald’s, you don’t need much human interaction, anymore. Go to a terminal, place your order, pay, pick up your meal. No need to speak even a word.

It’s much more convenient for McDonald’s, too. Three terminals easily replace one human and so they can sell faster. Plus, there’s no need to speak with annoying customers.

Everything that can be automated, most likely will.

Which makes the leverage for non-automated interaction even greater.

The crucial aspect is this: Can you provide a better experience than the automation? Can you put a smile on your customer’s faces in a way machines cannot? Can you leverage emotional labor to delight a customer in a way machines cannot (yet)?

If you can’t, your business might be in trouble sooner or later.

If you can, however, your business might be better positioned than ever.

What if you could speak with irresistible clarity?

Learn how in this free video series:

Read More

Sign of the times

Walter, a friend of mine, recently claimed that he could tell by the looks of someone’s website when that person entered the Internet. The structure

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz


Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.