We’re living in a time where the best choice of words might not be trusted due to the overuse of them where they shouldn’t be used.
What used to be a “nice try” is nothing short of “revolutionary” and
a “setback” turns into a full-blown “crisis”.
An outcome that’s “unexpected” must be a “miracle”,
any “fun” event is “epic” at least, and
a minor “development” is a “breakthrough”.
Of course, literally anything is potentially “life-changing”.
We just don’t trust in the original meaning of these words anymore.
You say “revolutionary”? I say “meh”!
If I care to pay attention at all, that is …
Click-bait, bullshit, and sensationalist marketing have ruined an astonishingly large part of our language.
But, well, it’s the game we’re in. There’s not much use in complaining.
The better reaction is to find better words. Words that are relevant and truly you. Words that can’t easily be copied or pulled out of context because they’re deeply personal and heartfelt. Words that are so specific to your idea that they loose their impact when pulled out of context.
Make no mistake, though. Bullshitters and click-baiters will always find ways to take advantage of language. Misuse of words will always happen.
But you can make it a little harder for them.
The more personal, the more specific your words are, the more they will be connected to your story, not theirs.
Essentially, it’s about a shift from the generic to the authentic. When it’s an authentic story, the impact of your words doesn’t depend on how sensational the words are but on how relatable the story is.
When people can relate because it’s genuinely – and uniquely – your story, that makes for more meaningful conversations. People will listen more attentively and engage more deeply.
As is so often the case, when everyone zig-zags staying consistent can make an incredible difference. In this case, when others chase the most sensational language, you use words you truly believe in about the things you deeply care about.
These words, spoken softly with simple but heartfelt words might sound louder than you think.
PS: Thanks David, for the inspiration to this post!