- Should a response that’s correct and clear get more points than one that’s merely correct?
- Should finding a good question get more points than giving a good answer (which would, first of all, require that finding questions gets you points at all)?
- If (at least part of) business is about failing fast and failing often, should there be points for failure?
- Should the 2nd foreign language be Java rather than French or Spanish?
Marketing in sync with the outcome
Great marketing is true to who you are. Great marketing also delivers results. The confusion occurs when our true story doesn’t deliver the results we’re
