Benchmarking your speech

When you give a speech, how will you know it was a success?

When you get standing ovations?
When you close the deal?
When there are no questions after your speech?
When there are a lot of questions after your speech?
When you’ve made it through to the end?
When the CEO praises you?
When someone from the audience praises you?
When someone from the audience is angry at you?
When no one looked at their smartphone during the speech?
When someone tweeted a photo of a slide of yours?
When, a year later, you bump into someone who recalls your core message?
When, a year later, you receive an email of someone thanking you for how you changed their life?
When you get asked to speak again at the next occasion?

The benchmark you set for your speech influences your attitude towards your audience.

What’s your benchmark?

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Open doors

Two very different ways to create an offer: No. 1: Leave as many doors open as possible and make sure that there’s something in it

Read »

The truth about cars

There was a time when cars didn’t have seat belts. There was even a time when car makers hesitated to equip their cars with seat

Read »