In awe

If the next step isn’t obvious, your strategy isn’t clear.
No matter how brilliant it sounds.

Too often, leaders try to craft visions that inspire awe but leave people wondering what to do with it.

But no strategy succeeds on applause. The only thing that matters in the end is whether it creates progress.

Keep lighting the path!

PS: Obvious doesn’t mean risk-free.

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.

You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.

Read More

Lazy strategy

Some companies define their strategy as a focus on an outcome, such as “double our revenue in the next 5 years”. This can be utterly

Read »