A mess of a message

Did you ever notice that message starts with “mess”?

I think that’s no accident.
Most messages do start as a mess.

As scattered thoughts.
With too many points.
And an unclear intent.

That mess needs work. Effort. Time.

In other words, it needs to age.
That’s how mess turns into message.

The clearest messages often need nothing else.
Just some time to age well.

Keep lighting the path!

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Managed Dissatisfaction

    Did you know that Blockbuster used a business model called managed dissatisfaction? E.g. late fees were a major contributor to Blockbuster’s DVD rental revenue. At

    Read »