A diamond needs to be polished, not decorated

Purity is what makes diamonds beautiful.

You polish it and shape it to take it’s purest form.

What you specifically don’t do with diamonds is to decorate it with fluff and stuff.

Why then do you decorate the diamond that is your product with all sorts of gimmicks and fluff and stuff when speaking about it?

When polished what is it that makes your product shine by itself?

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

So what?

A presentation can be brilliantly argued, beautifully designed, masterfully delivered … … and still fail because it lacks a compelling answer to one simple question:

Read »

What customers want

Are you giving your customers what they want or what they need? Many of the people who care for making an impact and who have

Read »