Purity is what makes diamonds beautiful.
You polish it and shape it to take it’s purest form.
What you specifically don’t do with diamonds is to decorate it with fluff and stuff.
Why then do you decorate the diamond that is your product with all sorts of gimmicks and fluff and stuff when speaking about it?
When polished what is it that makes your product shine by itself?
Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.
You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.
In a recent interview for the Authority Magazine, Athalia Monae, dug deep with me on this question. My take is that an effective communicator makes
When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” –
“I will send that over to you.” Which, of course, they don’t. Because it’s easy to make a promise in the moment but a lot