Purity is what makes diamonds beautiful.
You polish it and shape it to take it’s purest form.
What you specifically don’t do with diamonds is to decorate it with fluff and stuff.
Why then do you decorate the diamond that is your product with all sorts of gimmicks and fluff and stuff when speaking about it?
When polished what is it that makes your product shine by itself?
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I’d say it’s grandiose words. Words that sound ambitious but don’t shape a single decision. Messages like “We are the most customer-centric company.” Sounds truly
We had a mathematics professor at university who felt like a character straight out of a novel – seemingly absent-minded, but always sharper than he
Lighting the path is an activity, not a role. You can light us the path from any position, no official title required, no permission needed.
