Search
Close this search box.

8 million

Each year, more than 8 million children die due to poverty (source).

That’s a huge number. But how large is it, really? The human mind has no easy way to “see” that number. For our brain, it doesn’t make much difference whether it’s 8 million or 80 thousand. Both is basically “a lot”.

Things change when we translate the numbers into dimensions we can relate to. 8 million per year means that every 4 seconds a child dies due to poverty.

Basically, during the time it takes you to read this sentence, a child dies due to poverty.

4 seconds is an easy to grasp value. 4 seconds is easy to experience. It has a clear meaning in our everyday life and therefore, it makes the abstract specific. It’s still the same information, but it’s much more tangible – even more so when you support it with a finger snap.

It’s hard to see 8 million children, but it’s easy to imagine one – which is precisely what most of us do when we hear that finger snap. With each finger snap we see a child.

Translating difficult numbers into values that make sense in our everyday life also makes it a lot easier for our audiences to understand what the numbers mean. It makes it a lot easier to relate to the info we’re trying to convey.

Get Daily Insights on The Art of Communicating for Free

Read More

Adapt or Attract

Two ways to resonate strongly with your audience. Adapt your messaging to the audience. Or. Attract your audience with your messaging. Which one do you

Read »

Rule #1 in communication

Rule #1 in communication: The audience is always right!If they didn’t get it they didn’t get it. End of Story. No, actually it’s not the

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.