Is “42” Really the Answer to the Ultimate Question of Life, Universe and Everything?

This year, Douglas Adams’ novel “The Hitchhiker’s Guide to the Galaxy” happens to turn 42.

As you might know, 42 plays an important role in the story as it turns out to be the Answer to the Ultimate Question of Life, The Universe, and Everything.

The only problem is that nobody knows the question.

Which couldn’t be more timely. We’re living in a time that’s obsessed with answers. Fire up any media and you’re basically bombarded with all kinds of answers on all kinds of questions you never asked. Maybe even more importantly, you’re getting all sorts of answers to questions that you did ask but from people who don’t care for the question or didn’t even listen closely – worse still, from people who have no clue.

Answers seem like the shortcut to results. Know this, do that, and everything will be fine.

The appeal of an answer is that it’s definite. It’s an end to a story. Even better: When someone gives you a simple answer it can feel like you’ve reached the summit without having to climb.

Until you discover that you’re on the wrong summit. Or only half way there. Or something even worse …

Because e.g. the answer wasn’t applicable in that case. Or only half the truth. Or outdated. Or plain wrong. Because, well, what was the question again?

When everyone seems to have answers to almost anything, it’s a good habit to start looking at the questions again. Answers get you only as far as the question went. Without a good question, answers are meaningless. Just as “42” can be the answer to a lot of things and will remain meaningless until we know exactly what the question was, many answers that we get today are meaningless because we haven’t agreed on the question or the question was unclear from the very start.

As the Hitchhiker’s Guide to the Galaxy so beautifully proves, questions can be harder to find than the answer.

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.

You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.

Read More

The story of 2022

What did 2022 bring you? What did you learn? Who did you meet? Why not take the time in between the years to turn one

Read »

Silly things marketers do

Among the silliest things marketers do is decorate diamonds. You don’t decorate a diamond, you polish it. You don’t hide its beauty underneath layers of

Read »