Search
Close this search box.

Silly things marketers do

Among the silliest things marketers do is decorate diamonds.

You don’t decorate a diamond, you polish it. You don’t hide its beauty underneath layers of fluff, you surface it.

Many marketers don’t trust in the beauty of their products, though. So many great products are buried underneath layers of fancy sounding marketing slogans and flashy videos.

But if your product is a diamond, i.e. it solves an actual problem for your customers, you don’t want to decorate it. You want to polish it to surface its true beauty.

By saying – in plain English – how it solves my struggles rather than dazzling me with bonuses and stuff that I don’t really need.

What’s the true beauty of your product?

Get Daily Insights on The Art of Communicating for Free

Read More

Thanks

For being kind. For lending a helping hand to someone who needed it. For listening to someone who had nobody to talk to. For asking

Read »

Taking a Talk

It’s called “giving a talk” but let’s face it:
Many speakers show up to take … … our time… our attention… our money… our vote… our

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.