- Should a response that’s correct and clear get more points than one that’s merely correct?
- Should finding a good question get more points than giving a good answer (which would, first of all, require that finding questions gets you points at all)?
- If (at least part of) business is about failing fast and failing often, should there be points for failure?
- Should the 2nd foreign language be Java rather than French or Spanish?
Wow your audience as much as you can, but …
There’s way too much emphasis on the WOW effect, and way too little on the AHA effect. It sometimes feels like the whole communication industry