Your truth, your words.
Their truth, their words.
If you want someone to see your truth, it’s not going to work using your words.
You need to find their words. A way of speaking about your truth in a way that it makes sense for them.
That’s true for the foundational things you believe.
But it’s also true for:
→ The way you communicate your vision.
→ The way you navigate tough negotiations.
→ How you pitch your ideas to stakeholders.
→ How you frame feedback so it actually lands.
→ How you gain buy-in for a bold new direction.
→ The way you rally your team around a strategy.
→ How you position change so people embrace it.
→ The way you make people feel heard and valued.
→ How you resolve conflicts without escalating them.
→ The way you shape culture, not just enforce policies.
→ How you turn abstract goals into compelling narratives.
→ How you align diverse perspectives toward a common goal.
→ The way you sell – not just products, but ideas and decisions.
→ The way you challenge assumptions without alienating people.
→ The way you make your message stick long after the meeting is over.
It all comes down to this:
People don’t act on what makes sense to you.
They act on what makes sense to them.
