Most stories can be told in a couple of minutes, sometimes less.
Good stories resonate way longer. Great ones even for years and decades.
Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.
It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.
“How long?”, she asks the doctor.Immediately, we’re right in the middle of a story. Which is typical for modern movies. It’s one of the aspects
Many people tend to think about marketing as the art of making people want something. I find it much more useful to think about marketing
“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” – Lorne Michaels These are the words of Saturday Night Live
