The longevity of a story

Most stories can be told in a couple of minutes, sometimes less.

Good stories resonate way longer. Great ones even for years and decades.

Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.

It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.

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99% are sh*t

“Sounds like 99% of ’em are shit! It’s the one percent I’m interested in.” – Dick James in the movie “Rocketman” The 1% music publisher Dick

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