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The longevity of a story

Most stories can be told in a couple of minutes, sometimes less.

Good stories resonate way longer. Great ones even for years and decades.

Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.

It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.

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Clarity and complexity

Clarity doesn’t make complexity go away, it makes complexity accessible. The purpose of clarity is to make the difficult feel easy. To give us an

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Delight

If there was one thing you could do today to delight one of your customers and put a smile on their face, what would it

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What do you mean?

Imagine you meet a good friend of yours for a beer. You tell them about your newest idea. As they respond with a blank stare,

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