The longevity of a story

Most stories can be told in a couple of minutes, sometimes less.

Good stories resonate way longer. Great ones even for years and decades.

Most stories of the latter kind are not told on a cinema screen but by people we interact with personally.

It’s not the big budget of Hollywood that makes for a great story but the relevance of it being the right story in the right moment.

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The next chapter

When leadership announces the script for the new year, you can often feel their excitement. The CEO bursts with pride and it’s fair to assume

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Is it worth it?

Is it worth it to go through the hassle of preparing a presentation? To research material, craft a story, design the media, rehearse, gather people

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