This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When you read out loud the words that your marketing agency came up with, how does it feel? How would you say it in your own words?
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… but probably not in the way you think it does. Many people think of communication as the skill that helps you sell anything –
Attention to detail is not the same thing as perfectionism.You can value the former and still beware of the latter. Attention to detail means caring
Born in passion.Died in a PowerPoint. Cause of death:Ignorance. No one cared enough to look for better words.No one cared enough to ask for clarification.
