Your marketing agency’s words

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

When you read out loud the words that your marketing agency came up with, how does it feel? How would you say it in your own words?

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The PATH to Strategic Impact

Having more than one priority is one of the reasons why decision making in some companies feels so difficult. Imagine we are SuperSafe Corp and

If you asked every member of your team, “what do you think is our strategy?” how many different answers would you get? Well, wait a

If I can’t relate to a speaker’s words, it doesn’t matter how beautiful their slides are, how elaborate their body language is, or how creative