This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When you read out loud the words that your marketing agency came up with, how does it feel? How would you say it in your own words?
How 9 words took strategy from talk to action
In most organizations, strategy is framed around big ideas: → “Deliver the best service”→ “Be the fastest”→ “Innovate for the future” These phrases look good