This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When you read out loud the words that your marketing agency came up with, how does it feel? How would you say it in your own words?
Get my free guide The Best Talk of Your Life.
For leaders who care more about impact than applause
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
When Howard Schultz ran a meeting at Starbucks, he mentally added two seats to the table for people who usually didn’t have a regular seat
A lot of marketing advice these days focuses around becoming unavoidable. Being so present in the market that people can’t avoid you because your messages
If your communication doesn’t challenge what we know or what we believe, why would we grant you a share of our time? If afterwards everything