Would they still buy?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?

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The laziness of confusion

I’ve seen so many ideas being buried because the communication was confusing. Lack of clarity stole the impact and influence that many of these ideas

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