Would they still buy?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

The urgent and the important

Some things are urgent, others are important.Some things are both, others are neither. If you’re managing a project, spending your time on things that are

Read »

Attention to detail

Donald Knuth pays $2.56 for every error that you spot in one of his books. Checks are rarely cashed, though, as the receivers prefer to

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.