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Would they still buy?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?

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Being a rock star

Imagine you’re a rock star. You’re about to perform in front of a crowd of 30,000. Which of these two are you: Almost all of

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There are no dry topics

“Yeah, but my topic is boring.” To which I replied with a surprised stare. “Well, it’s just paragraphs and dry stuff.” I was baffled. What

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