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Would they still buy?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?

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If only I had known this

In hindsight, it’s often not that difficult to see what you should have done differently. Of course, this couldn’t work. Of course, they would be

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Can an ugly site work?

Amazon has a pretty ugly site. It’s overloaded and cluttered. There are hundreds of places to click with several competing calls to action. In design

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