This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?
The most memorable speeches often happen in the most unexpected situation. For example, when everyone’s prepared to endure 15 boring minutes that are just part
A common approach to sales processes is to try to squeeze out the maximum price for an offer. That’s because price is often an afterthought.
Recently, I saw two concerts at a festival. One started with a 3 minute explanation of what we were about to hear: That this was
