Why some words spread and others don’t

Good communicators find words that make you get them.

Great communicators get you and make you feel they’ve just put your thoughts into words.

And that’s why their words resonate.

(They are also so much easier to pass along.)

Keep lighting the path,
Michael

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When someone shares a problem with you, what they need might be a solution to their problem, sure. But then again, perhaps they need something

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