Why some words spread and others don’t

Good communicators find words that make you get them.

Great communicators get you and make you feel they’ve just put your thoughts into words.

And that’s why their words resonate.

(They are also so much easier to pass along.)

Keep lighting the path,
Michael

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Justifying a meeting

If you want to be responsible with people’s times, you need to justify the need for a meeting from quite a number of angles, each

Read »

3 Decades of Business

There’s this small shop in town. It’s got a writing on the window that says “We make hand-crafted shoes“. Through the window you can spot

Read »