Here’s my answer when, in a recent talk, Harald asked me how the right words can drive action.
You poured your heart in,
you filled whiteboards with ideas,
you had a brilliant strategy, …
… but then it all broke down because people didn’t embrace it. Perhaps they didn’t even fully understand it. Let alone know how to act on it.
That’s why you care for finding better words.
Keep lighting the path!
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