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Who cares?

It’s just details.

It’s just decoration.

It’s just the back side.

It’s just a corner case.

It’s just implementation.

It’s just a meeting.

It’s just a trainee.

Who cares?

And yet, if you’re the one who does care, you’re going to be blown away by the difference that makes.

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If, out of nowhere, you were magically given an extra day next year, but with an asterisk: You will only get the extra day if

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All too often, corporate messaging suffers from – let’s be straight – bullshitting. Promising the blue from the skies, using fluffy statements, and decorating vague

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