Close this search box.

Who cares?

It’s just details.

It’s just decoration.

It’s just the back side.

It’s just a corner case.

It’s just implementation.

It’s just a meeting.

It’s just a trainee.

Who cares?

And yet, if you’re the one who does care, you’re going to be blown away by the difference that makes.

Get Daily Insights on The Art of Communicating for Free

Read More

Who would you meet?

If, out of nowhere, you were magically given an extra day next year, but with an asterisk: You will only get the extra day if

Read »

Selling diamonds

All too often, corporate messaging suffers from – let’s be straight – bullshitting. Promising the blue from the skies, using fluffy statements, and decorating vague

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.