Some books change your mind in one sentence.
Others take 300 pages and still miss a point.
Same goes for your strategy.
If it takes 63 slides to explain its essence,
does it even have a point?
Turns out, strategic impact isn’t about how complex and elaborate a strategy is.
But about whether you can say it clearly enough for people to understand it, embrace it, and act on it.
Sometimes, it only takes a few words to achieve that.
How many do you need?
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A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit
If you could say exactly what you mean without worrying whether it sounds clever or impressive, what would you say? If you could let go
Who doesn’t like a sexy slogan for their product, one that matches the big player’s most creative ads. And so, a lot of marketing agencies