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Where great ideas go to die

Recently, in a marketing brainstorming session with a table full of snacks and charts.

Chief Trend Officer (CTO): “Alright team, we’ve got the latest trend report right here. Fidget spinners are making a comeback! We need to integrate them into our campaign.”

Marketing Intern (tentatively): “But, um, isn’t our product a high-end coffee machine?”

CTO: “Precisely! Imagine: a coffee machine with a built-in fidget spinner. Every time you brew, you spin!”

CEO (trying not to laugh): “Or, maybe we could explore why people love coffee? The aroma, the morning ritual, the conversations over a cup? Dive into the shared experiences and emotions?”

CTO (with an enthusiastic grin): “Sure, all that deep stuff is great, but just imagine a GIF with someone sipping espresso while spinning a fidget spinner! Viral content!”

CEO: “Well, while we’re at it, why not add a whistle? Brew, sip, spin, and toot! We’ll revolutionize morning routines everywhere!”

CTO (pausing, thinking deeply, then with a eureka moment): “…Can we patent that?”

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