When you say less, your impact typically grows.

Isn’t it fascinating how much weight one word can carry when you strip away everything else?

Most people focus on what they want to say.

But the magic is often in what you don’t say. The more you trim away, the sharper your message becomes.

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The words they use

Average communicators deliver information, good ones spark our interest, great ones redefine what’s possible for us. All of them do it using words. But what

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