Average communicators deliver information, good ones spark our interest, great ones redefine what’s possible for us.
All of them do it using words.
But what a difference the words they use make.
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What, who, how. If you can’t answer these questions properly for your communication, you’re leaving impact to chance. The usual advice is to MAP these
You shouldn’t. But as a goal, that’s unambitious. And misleading. Not being boring is relatively easy (though not necessarily cheap). Make a speech during a
Most people think urgency is loud. Like an alarm bell.But there’s a silent version too and it’s much stronger. An alarm bell works when there
