Average communicators deliver information, good ones spark our interest, great ones redefine what’s possible for us.
All of them do it using words.
But what a difference the words they use make.
Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
If you take communication seriously it will lead you to confront the tough questions. What’s the point?Who are we doing it for?What are their struggles?No,
Some messages just stick. Not because they’re perfectly crafted but because they sound like something people would actually, you know, say. Others, no matter how
A fun game from impro theater is to tell a story in turns: Everyone’s allowed a single sentence. Then the other person continues, again only