This is the blueprint of most presentations, reports, pitches, websites, you name it.
Everything’s important. And therefore, nothing is important.
The thing is this: If you don’t pick what’s important you’re asking your audience to do it for you.
You might not be too happy with their choice.
Better to find the courage to do it yourself.
Let’s suppose your customer knows what you know. Would you trust them with the decision to buy from you? If not then why not? Is
His employees immediately knew when Martin was onto something. It showed in his eyes, his voice, and his gestures. Not that it was a big
Some leaders are good at making decisions.Others are good at making it obvious how decisions are made. Both can lead an organization to incredible success.
