It’s not really hard to come up with a great slogan that grabs someone’s attention.
What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.
The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.
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Getting attention is easy. Make it bigger, faster, louder, or crazier. And if in doubt, throw money at the problem of making it even more
The best camera is the one you have with you. For most of us that’s our phone, nowadays. I’m glad that these cameras are at