It’s not really hard to come up with a great slogan that grabs someone’s attention.
What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.
The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.
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… and that’s good news! Here’s why: Trying to play the hero is one of the major causes why people feel uncomfortable on a stage
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Look around and pick one thing that you see lying in front of you. What’s the first thing that comes to your mind about that
