It’s not really hard to come up with a great slogan that grabs someone’s attention.
What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.
The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.
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Or does it? Because still, many presenters don’t enjoy the experience. In the 12 years that I’m now coaching leaders to communicate with clarity, the
Of course. That’s what covers are for. A good cover sets the expectations for reading the book. It tells us what it is about and
By now, many of you have been through your annual strategy retreat. How did it go? Too often, this is what happens next: What hurts