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What’s hard about slogans?

It’s not really hard to come up with a great slogan that grabs someone’s attention.

What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.

The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.

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Of course

The most compelling “aha moments” create an “of course effect”. It’s that sudden realization or enlightenment you experience once you see a solution or idea

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Choose your audience

Ever tried playing Jazz to a Metal crowd?It’s fun to watch. Even more so when the Jazz fan tries to convince the Metal crowd that

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