It’s not really hard to come up with a great slogan that grabs someone’s attention.
What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.
The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.
I’m currently reading “What They Don’t Teach You at Harvard Business School” by Mark McCormack, which even 40 years after its publication, I can highly
At the time I published this post your day had 900 minutes left. When you finish reading, it will be down to 899 minutes. Why
I’ve listened to your talk. When I get back into my office, my colleagues ask: “So, what was the talk about?” What should I respond?
