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What is it that I absolutely need to remember from your pitch?

Ok, got it.

Now, how likely do you think it is that I will actually remember all of these things?

But wait, here’s a deal: You tell me exactly one thing and I promise that I’ll remember it.

Would you take it?

What would that one thing be?

How can you craft your whole communication around that most important thing?

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The promises you make

“I will send that over to you.” Which, of course, they don’t. Because it’s easy to make a promise in the moment but a lot

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