We need a hero but it’s not you

… and that’s good news!

Here’s why: Trying to play the hero is one of the major causes why people feel uncomfortable on a stage (and in front of a camera).

When people try to give the impression of being the hero, they tend to be focussed on themselves. What’s worse, it exposes them to the judgement of their audience: “Will I live up to their standard?” It puts a weight on every single action and every single word. All eyes are on them.

The sad part is that that’s not even what the audience came for. They are not looking for a hero because they already got one: themselves. Every single person in the audience cares much more about themselves and their own problems than they do for the speaker and her hero problem.

At the same time, that’s an easy solution for a speaker’s hero problem: Step down from the podium of the hero and grant it to your audience. It makes your life much easier because if you show up as the guide who lights their audience a path, you’re in a completely different situation. Now, your job isn’t to make yourself shine in the brightest light. To be the perfect star of the show.

Your job as a guide is to offer your help, your expertise, your opinion, …

By giving your speech you’re giving your audience a gift. One that they are free to take to solve their hero problem.

If you’re doing this from a posture of generosity (rather than as a trick to get the deal), it’s highly unlikely that they will be harsh to you. Generosity is seldom the source of frustration for our audience. What a difference to the people who try to steal the role of the hero from their audience …

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Gettin’ in the groove

“Good job,” the leader declares as the team meeting disperses. The team members file out with a quiet that speaks volumes, another routine meeting has

Read »

Effortlessness

Looking at masterful communicators, you could get the feeling that they have a natural talent for communication, some sort of unfair advantage to find the

Read »