Most websites feel like proposing on the first date, something like this:
“Look, I’m really awesome. I have a Ph.D. and I’m super successful. I’m a good lover, too – here’s a testimonial to prove it. Oh, and I run the marathon in four hours. Wanna marry me?”
Guess the answer?
Even if you’re not looking for a relationship for life, it might make sense to start a little differently.
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When recorded music emerged, many musicians saw it as a threat. If people could listen anytime, anywhere, why would they still come to live performances?
… because unless it has a name, it’s hard to talk about it. A name is a shortcut that stands for the 15 minutes it
Many people think about marketing as being about winning. As manipulating people into buying their product. This has never been more wrong than today. In