Most websites feel like proposing on the first date, something like this:
“Look, I’m really awesome. I have a Ph.D. and I’m super successful. I’m a good lover, too – here’s a testimonial to prove it. Oh, and I run the marathon in four hours. Wanna marry me?”
Guess the answer?
Even if you’re not looking for a relationship for life, it might make sense to start a little differently.
This is what instantly improves any message … space. Most people’s communication is missing space in ways they don’t even notice. For example: 1. Space to
When marketers rave about one of the greatest ad slogans of all time, they tend to overlook the most important piece. I’m speaking of the
Recently at Confused Corp, the world market leaders for unclear instructions and perplexed employees. The CEO announces: “Our email communication is the pinnacle of clarity!”
