Trust, quite simply

Trust isn’t built through what you say.
It’s built through how deeply you mean it.

Sometimes it’s really that simple.

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From should to would thinker

Almost everyone starts their sales and pitch stories from this simple question: “Why should the customer choose us?” It looks perfectly innocent. And it makes

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Talking to a crowd of one

A speech is one person talking to a crowd. Right? Yet, an interesting shift happens when you switch your thinking from “crowd” to “people”. When

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