Tons of good reasons

You’ve hit ’em hard with tons of good reasons.
But they still don’t agree.
So what’s wrong with them?

Nothing.
That’s just how it works.

You don’t easily change someone’s mind with good reasons.
If at all.

Actually, the truth hits even harder:
Their take might actually be totally reasonable.
When looking from their perspective.
Or coming from their experience.

More “good reasons” might never bridge the gap between their truth and yours.

So, two options remain:
Persuade harder or resonate stronger.

You can dive deeper into persuasion techniques, understand the human psychology and use psychological hacks to your advantage in order to trick (or force) them into agreeing with you.

Or you can try to resonate. Engage in a conversation. Understand where they’re coming from. What matters to them. And where there’s common ground.

What do you prefer?

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Resonate stronger

    When I wrote my first book (“The AHA Effect”), I was stunned to see that almost every communication book out there focused on the wow

    Read »

    Effective communication

    In school, you’re taught to write a commentary. But rarely do you find a teacher who teaches you how to comment effectively. Usually, you will

    Read »

    The Bermuda Triangle Project

    Recently at Confused Corp, the world market leaders for unclear instructions and perplexed employees … The CEO, known as the “Master of Monologues”, announces: “We

    Read »