Close this search box.

They won’t know what hit them

Alright, this is it. The big meeting. I’ve got all the facts lined up, PowerPoint is flawless, and my talking points are sharp. I’m ready to persuade the heck out of them. They won’t know what hit them.

Okay, opening slide – good. I can see they’re listening. Time to ramp it up. Point one, point two, hit them with a statistic! Why do they look confused? No worries, I’ll explain it again, but faster and with more emphasis.

Wait, why is Sarah looking at her watch? And why is Mike doodling? They should be hanging on to my every word. Alright, double down. Speak louder, be more assertive.

Uh oh, I’ve lost them. They’re nodding, but it’s that empty nod people do when they’ve checked out. What went wrong? I pushed all the points, I laid out all the facts.

“Don’t persuade harder, resonate stronger.” That phrase suddenly pops into my head. My old mentor, Michael, used to say that. I brushed it off back then, but it’s ringing true right now.

I need to pause. I need to breathe. What do these people care about? What matters to them? I’ve been so focused on what I want to say that I’ve ignored what they need to hear.

Alright, shift gears.

Let’s try this again.

Slow down … tune into their frequency … and hit the right notes.

Time to resonate …

Get Daily Insights on The Art of Communicating for Free

Read More

That’s a lot

But really is it? Or when you say “That’s not much!” how few are we talking about? The thing is that what’s a lot to

Read »

“Buy now”

When you ask your customer to “buy now”, what are you actually asking for? Money? Commitment? The beginning of a relationship? A favor? Gratitude? Excitement?

Read »

Do I need slides?

Short answer: No. Long answer: If it helps to make a stronger case than without slides, then go ahead, make slides. If not, don’t. Make

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.