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Their brilliance

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

Good communicators know how to surface their brilliance. But how can you make your audience feel brilliant?

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Start with WHAAAAAT?

When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” –

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Decoration and polish

When you decorate a diamond you make it less beautiful, not more. Diamonds need to be polished. Does your product need decoration or polish?

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