The star of the show

The star of the show is not always the hero of the story.
In fact, in business, they are hardly ever the same.

The star might be Canva, the user-friendly graphic design tool, but the hero is the small business owner who becomes a confident designer.

The star might be Amazon Web Services, the scalable cloud computing platform, but the hero is the fledgling tech startup who becomes an industry innovator without the need for massive capital investment.

Or the star might be the famous public speaker who captivates the room with eloquence and insight, but the hero is the individual in the audience who sees a new path ahead.

Who’s the star of your show?
Who’s the hero?

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The Shift

We’ve all been there. The endless planning, refining, and tweaking. The meetings where strategies are discussed and decisions feel just out of reach. You feel

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