The slow buyer

Most businesses are obsessed with getting customers to buy faster.

While dismissing that the customer who buys slowly, after careful consideration, is more likely to turn into a raving fan later.

The magic ingredient that can’t easily be accelerated is trust. Trust can’t be built over night. Trust grows. Usually rather slowly.

But it’s the stuff long-lasting relationships are made of.

But really is it? Or when you say “That’s not much!” how few are we talking about? The thing is that what’s a lot to

If your product truly changes things for the better then all you need to do is to speak the truth. I’m amazed by how often

Here’s a more useful question to ask: What would make them choose the track if they had the choice? Great leaders understand that brilliant people

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