Search
Close this search box.

That’s a lot

But really is it? Or when you say “That’s not much!” how few are we talking about?

The thing is that what’s a lot to you might be just peanuts to someone else. What’s peanuts to you might be a fortune to others. So how much is it really?

It’s the Curse of Knowledge at play. What’s clear to us might be totally unclear to our audience. They don’t know what we know. They have a different frame of reference than we have.

The tricky part is that numbers can be equally misleading. When you speak about “5 million”, is that a lot or just peanuts? And for whom? If you’re telling me that failure rates have dropped by 2% is that a lot or not?

If we’re trying to get our audience to see what we see, we need to look from their perspective and enable them to make sense of how much it is.

Get Daily Insights on The Art of Communicating for Free

Read More

Karaoke skills

In their great book „Moments of Impact“ on how to make better meetings, Chris Ertel und Lisa Kay Solomon define this term: Karaoke skills is

Read »

Irresistible

Today might be a good day to check out my podcast. After two years and more than 200 episodes it has a new name to

Read »

What kind of “yes”?

What kind of “yes” are you seeking with your presentation? Are you looking to just close that deal? Or are you looking for deep commitment?

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.