Let’s not make things more complicated than they need to be.
The PATH to Strategic Impact is made of
Plain and simple language that’s easy to understand,
Actionable messages that are obvious to implement,
Transformative goals that encourage bold moves, and
Heartfelt words that capture what the team and you deeply care for.
Find those words and your chances of making an impact will greatly improve.
You’re an honest marketer. That’s why you don’t overpromise. You care for keeping your promises. I do, too. But still: could your promises be bolder?
Let’s face it, storytelling in business is mostly selfish. It’s about getting attention, engagement, and ultimately, the deal. The childhood stories people tell, the holiday
Leaders don’t need a title and not every leader carries a title. You become a leader by lighting a path in a way that others
