The selfish speaker is still the standard approach to speaking.
Selfish speakers want us to get them. As opposed to them getting us.
They speak so that we care for what they care about. As opposed to them caring for what we care about.
They care for applause. While we care about change. The irony being that when change happens we are happy to give credit and applause.
Your choice.
Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
Well, you have. But is that even the point? I mean, even leaving aside the question whether it actually was as clear to them as
The common way of presenting is the selfish way. It’s all about what the presenter wants. She wants the audience to buy her product, to
Quick, in one sentence: What’s the first thing that comes to your mind when you see … … the McDonald’s logo?… the Red Cross logo?… an