The weatherman doesn’t get wet
The weatherman predicts rain, but he doesn’t get wet if he’s wrong. Most leaders are weathermen. They forecast bold futures and “strategic pillars,” but if

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
The weatherman predicts rain, but he doesn’t get wet if he’s wrong. Most leaders are weathermen. They forecast bold futures and “strategic pillars,” but if
They often say things like: “We care for our customers”. Yet, when you interact with them you don’t feel like they actually do. Others do
In a recent interview, Tim Hughes asked me where the inspiration for my new book came from. It’s a pretty simple story. About a situation