Search
Close this search box.

The presenter’s job

This is usually easy: to make sure that the information in a presentation is correct. That there are no mistakes in the data. That it’s complete. That we didn’t miss anything.

This is usually much harder: to make sure that our audience gets it. What does the data mean? How does this work? Why does it matter?

This is the least we should strive for.

Too many presenters stop at being correct. They consider their job to be to deliver the info.

It’s not.

Their job is to create understanding. The purpose of a presentation isn’t to be delivered but to be understood – if not to change minds.

When someone grants us 30 minutes of their time, the least we should do is to speak with clarity so they get what we mean.

Get Daily Insights on The Art of Communicating for Free

Read More

A no-brainer

If customers knew everything that you know, it would be a no-brainer for them to buy from you, right? They would queue up in an

Read »

The fear of finishing

It likes to dress as perfectionism and it claims that things have to get just that tiny little bit better before you finish this. Or

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.