The Pinnacle of Clarity

Recently at Confused Corp, the world market leaders for unclear instructions and perplexed employees.

The CEO announces: “Our email communication is the pinnacle of clarity!”

Employees glance at their screens, where emails looped in endless chains of cryptic jargon, and wonder if clarity is just another word they are using wrong.

The CEO beams: “No one asks for clarification anymore—it’s a triumph!”

In the back, an employee whispers: “We stopped asking because the ‘clarifications’ only make it worse.”

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Sales

    Have you ever been tricked into buying something you didn’t even want? Perhaps the salesperson just found the right words to trick you into the

    Read »

    The gift of speaking

    We’re giving a speech. Yet, ironically for most speakers speaking is about taking. Taking for granted their audience’s time. Shamelessly making their communication about themselves,

    Read »